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Popiah King turns emotional at Singapore Business Awards

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SINGAPORE - When his father died at age 90 some months back, food tycoon Sam Goi rummaged through the old man's cupboard. There he found clothes that he had bought his dad, lying unused and still brand-new.

The Popiah King became emotional, lamenting that despite his own wealth, his father had remained frugal to the end.

When he was 19, it was a $10,000 loan from his father that kick-started his first business venture in electrical repairs.

Last night, when Mr Goi was crowned Businessman of the Year at the Singapore Business Awards, organised by The Business Times and DHL Express, his father was not there to see it.

"But I know he would be proud of my achievements. Thank you, father!" said Mr Goi, 65, turning emotional again.

The award is Singapore's most prestigious business accolade, and in the past has gone to United Overseas' Wee Cho Yaw, Hyflux's Olivia Lum and OSIM International's Ron Sim.

Mr Goi is worth US$2 billion (S$2.5 billion), according to Forbes Asia, and is the executive chairman of Tee Yih Jia, which churns out 35 million pieces of frozen popiah skin daily.

At his 50,000 sq ft house in Nassim Road, he has a fleet of luxury cars, a 1,000-year-old olive tree and parrots that sing "Happy Birthday".

These trappings are a far cry from the days when he was six years old and his family had fled communist China to move into a one-room unit at Geylang Lorong 17.

The odds seemed stacked against him. He was not fluent in English and failed the subject in Secondary Four. His father paid him $60 a month to work at the family's drink distributor shop - and deducted half of that for family expenses.

He decided to strike out on his own. But his company folded as he had no customers. This taught him a lesson that he shared with My Paper.

"Having big problems is part and parcel of being a businessman," he said. "I've always thought that if a businessman has no problems, he has no business."

He taught himself engineering skills through night classes, borrowed money from an uncle and set out to repair machines again. Some nights, he slept only two hours. Within five years, his company Sing Siah had exceeded $500,000 in annual turnover.

Sam Goi: From one-room flat to Nassim Rd bungalow
  • When his father died at age 90 some months back, food tycoon Sam Goi rummaged through the old man's cupboard.
  • There he found clothes that he had bought his dad, lying unused and still brand-new.
  • The Popiah King became emotional, lamenting that despite his own wealth, his father had remained frugal to the end.
  • When he was 19, it was a $10,000 loan from his father that kick-started his first business venture in electrical repairs.
  • Last night, when Mr Goi was crowned Businessman of the Year at the Singapore Business Awards, organised by The Business Times and DHL Express, his father was not there to see it.
  • "But I know he would be proud of my achievements. Thank you, father!" said Mr Goi, 65, turning emotional again.
  • The award is Singapore's most prestigious business accolade, and in the past has gone to United Overseas' Wee Cho Yaw, Hyflux's Olivia Lum and OSIM International's Ron Sim.
  • Mr Goi is worth S$2.5 billion, according to Forbes Asia, and is the executive chairman of Tee Yih Jia, which churns out 35 million pieces of frozen popiah skin daily.
  • At his 50,000 sq ft house in Nassim Road, he has a fleet of luxury cars, a 1,000-year-old olive tree and parrots that sing "Happy Birthday".
  • These trappings are a far cry from the days when he was six years old and his family had fled communist China to move into a one-room unit at Geylang Lorong 17.
  • Kenneth Chan (Outstanding Overseas CEO of the Year), Sam Goi (Businessman of the Year) , Tan Pheng Hock (CEO of the Year) and Glenndle Sim (Enterprise of the Year - Mencast Holdings).
  • Investors see him as the man with the Midas touch, but billionaire businessman Sam Goi says he is uneasy when people rush into buying shares just because he has made an investment.
  • The Sam Goi effect, as it is known, has occurred a number of times this year after Mr Goi made significant investments in local companies, including Global Yellow Pages.
  • News of his interest is enough to convince many investors and traders that the share must be a winner and they jump on the bandwagon.
  • But Mr Goi, 64, says the faith others put in his judgment is stressful.
  • "I don't want those investors who follow me to suffer losses, and I feel very bad if they do because they put their trust in my investment decisions," he adds.
  • "As a result, I've become even more cautious about the companies I buy into. But I'd like to remind investors - I'm no god, please do not follow me blindly."
  • While Mr Goi is becoming increasingly well known for his share market forays, he is still regarded by most as the "Popiah King" - and for good reason.
  • He remains executive chairman of Tee Yih Jia, which manufactures more than 30 million pieces of frozen popiah skin daily.
  • However his appetite for investments has gone far beyond the food industry over the past decade. The canny investor tells The Straits Times that holdings in the food sector account for only 20 per cent of his interests.
  • The rest range far and wide, including real estate, particularly in China, where Singapore-listed GSH Corporation, in which he holds a majority stake, develops projects.
  • His shrewd business sense over the years has made Mr Goi a wealthy man with a US$1.7 billion (S$2.17 billion) fortune, according to Forbes magazine, but he shows no signs of slowing down.
  • There has also been a flurry of investments this year, buying stakes in Global Yellow Pages, mushroom supplier Yamada Green Resources and JB Foods, a cocoa ingredient maker.
  • He denies speculation that he buys into these companies to make a quick buck, describing himself instead as a long-term investor looking for businesses with growth potential.
  • While Mr Goi shows plenty of skill and verve in share investing, he is still resisting the many calls to list Tee Yih Jia.
  • He does hint that he will consider listing the company when the combined turnover of all his food-related businesses exceeds $1 billion, but gives no indication of when that might be.
  • When he eventually retires, Mr Goi said that he intends to do even more charity work to keep busy. In the past five years, he has contributed $2 million to $3 million annually to various organisations.
  • Retirement seems a long way off, given how carefully Mr Goi looks after his health.
  • Mr Goi has two daughters, aged 41 and 39, and two sons, 38 and 36. The three younger ones have been working in Mr Goi's businesses for about 10 years.
  • His second daughter, Laureen, is an executive director at Tee Yih Jia, while sons Kenneth and Ben are involved in the property and food-related businesses.

In 1977, he bought over a business then owned by one of his customers, Tee Yih Jia, which made popiah skins by hand.

The rest is history. He personally drove the automation process, and those machines are used in his factories to this day.

"My capabilities were always in getting my hands dirty rather than scoring in exams," he said.

The next step was to expand beyond Singapore. He set out wooing Chinese chefs in Australia. At first, they resisted his square, machine-made skins - but he convinced them that his product was easier to handle.

Today, 90 per cent of his skins are sold overseas, and the product range has expanded to include frozen prata and dim sum treats.

The man is not slowing down. He works 10 hours a day and still wears an employee pass on a lanyard - just like any other worker. When asked about his hobbies, he said: "It may seem very weird, but running my business is my greatest hobby."

His business empire has expanded to include property developments in China and the acquisition of the Sutera Harbour Resort in Kota Kinabalu.

In his acceptance speech last night, he did admit to one solitary regret. "My busy schedule did not permit me to spend more time with my family and my children," he said.

tsjwoo@sph.com.sg


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