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Sold: Debt-ridden Jones the Grocer

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JONES the Grocer's operations in Singapore have been sold to majority shareholder L Capital Asia, the equity arm of luxury group LVMH Moet Hennessy Louis Vuitton.

Fresh Bay Investments, an investment portfolio company of the equity arm, has bought the chain's outlets at Dempsey Hill and Mandarin Gallery, as well as the current payroll of staff and the Singapore franchise rights, without the debt.

It declined to reveal how much it paid for the business.

"We know the asset best, and we are in the best place to rebuild the brand," said L Capital Asia managing partner Ravi Thakran, confirming the sale yesterday.

The gourmet grocer's Singapore arm, Jones the Grocer International (JTGI) - 63 per cent owned by L Capital Asia -was placed under judicial management in March. This is a process during which an external manager is appointed to manage a company that cannot pay its debts.

Jones the Grocer's Singapore stores make a loss

Click on thumbnail to view. Story continues after photos. The Business Times, The Straits Times

  • Jones the Grocer (JTG) was founded by Lindsay Jones in 1996 as a food emporium in Sydney's eastern suburbs, and sold to former engineer-turned-food supplier John Manos in 2005.
  • By 2012, Mr Manos had turned it into a A$33 million (S$34.2 million) business with 18 stores across territories such as Singapore, New Zealand and the UAE.
  • After an introduction through "a mutual colleague", Mr Manos sold a 50 per cent stake to L Capital Asia in July that year, with further ambitions to "grow fivefold within five years" in markets such as Kuwait, Saudi Arabia, Thailand, China and Japan.
  • Later in 2012, Mr Jones acquired parts of a troubled Sydney restaurant group run by celebrity chef Justin North.
  • He resuscitated its Becasse Bakery and Charlie & Co gourmet burger shops in Australia, along with offshoots in Singapore in 2013.
  • But success waned more quickly than it waxed. "In the last two years, we haven't grown that network at all. In some cases, such as in Singapore, we have had to reduce our footprint," Mr Manos said.
  • "The growth targets were always ambitious, but they were achievable under the right structure."
  • "There is a lot of interest in the brand internationally, and we were on track to hit those targets", until differing views between shareholders affected the strategic approach of the group, he said.
  • Mr Manos is now suing L Capital in Melbourne's high court, alleging its decision to appoint administrators to manage its Australia-registered parent company was "oppressive conduct".
  • "Private equity companies often have a different strategic involvement, a short-term view of the business," said Mr Manos.
  • "There are certain ways that an F&B business needs to be run. When private equity companies don't have such knowledge, it takes time to get them to understand."
  • Looking back, Mr Manos said, he would not have relinquished majority control of his company.
  • From a 50-50 division of shares when L Capital came on board in July 2012, his equity was reduced to around 42 per cent in July 2013 and to its current 37 per cent in December 2013, he recalled.

By then, it had about $19 million in total liabilities, of which about $4.8 million was owed to third parties like suppliers.

JTGI's parent, Jones Group Holdings in Australia, went into administration last December. Fresh Bay Investments bought that company back in April.

The move in Singapore, however, has angered some creditors who see it as a way for the company to write off its debt. The figure to be paid to creditors is set at 15 per cent of the sale proceeds.

Creditors told The Straits Times they heard about the sale only through the grapevine.

A beverage supplier, who did not want to be named, said JTGI owes it a five-figure sum. She said her company was re-evaluating whether to continue supplying products to Jones.

"L Capital should pay creditors back in full. If they don't, I doubt they will continue to get support from many of us," she said.

Mr Thakran said the management of creditors is done by the judicial manager, not L Capital.

At a creditors' meeting in April, a majority voted for a sale instead of liquidation.

PwC Singapore's business recovery services leader Goh Thien Phong, JTGI's judicial manager, did not comment.

Mr Abuthahir Abdul Gafoor, executive director of accounting firm Stone Forest Corporate Advisory, said that because JTGI is a private limited company, shareholders are not personally held responsible in cases of a genuine business loss.

"It's a genuine business loss unless you can prove otherwise. Jones the Grocer will be starting on a clean slate," he said.

"If the business could not be sold, then the judicial manager would have had to go back to court to recommend winding up the company."

He added: "If you wind it up, you are going to sell knives and plates. What kind of returns would creditors get then?"

L Capital plans to renovate the two outlets here to "make them sharper", said Mr Thakran. It also plans to expand the number of Jones outlets in Singapore "to a couple of iconic locations".

limjess@sph.com.sg


This article was first published on June 10, 2015.
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